SteadyMD covered in Outside Magazine

Full write up about SteadyMD in Outside Magazine! Thank you to Outside Magazine for taking the time to learn more and spread the word about how we’re improving healthcare for so many Americans around the country!⠀

We’re working directly with patients, completely outside of the existing healthcare system. Improving their lives and their healthcare in a way that is realistic and achievable right now without requiring massive healthcare reform.⠀

Giving patients something they cannot easily get in their home town. A doctor who has time to listen to them and pay attention to them. A doctor who “gets them” and is aligned with their life.⠀

Making concierge medical care affordable and available to everyone.

Newly Redesigned Web Site Featuring Our 6 Medical Practices

Late last night we released the newly redesigned SteadyMD web site. Please check it out and let us know what you think!

Our home page now features our six distinct medical practices. You can choose a doctor that is perfectly aligned with your life, passions, and goals.

We thought that it was really important to better explain that SteadyMD is not just another telemedicine company (where you are usually connected with a random doctor upon each visit, Uber-style).

1) Not only do we partner you, long-term, with a doctor you choose (a doctor with a limited number of patients who actually has the time to understand you, your personal medical history, your family medical history, etc.)

2) But you can choose a doctor who is perfectly aligned with your life, passions, and goals. If you’re a weightlifter, get a doc who lifts. If you’re a triathlete, get a triathlete doc. Not easy to get a doctor like this in your home town, where you are limited to the doctors in your area who happen to have some availability. The internet enables this type of match-making for the first time, ever.

The result: Collaborate (not just a one-way relationship) with a doctor regularly in ways that you like to communicate with friends and loved ones (texting, for example). A doctor that is part of your life who “gets you,” serving as your guide and helping you manage your long-term health. A doctor friend.

The World’s First Primary Care Practice, Fully Online, Just for Triathletes

Today we are proud to announce the world’s first primary care practice, fully online, just for Triathletes.

Dr. Jeff Westerfield and Dr. Leah Roberts, both experienced triathletes and board-certified physicians, are leading the way.

For those who are counting, that’s six!  Six different online practices, each catering to a specific category of folks, each led by doctors who are world-class experts and / or passionate participants in their category.

Fitness & Lifting Practice
Led by Dr. Spencer Nadolsky, “The Doc Who Lifts.”

Functional Fitness Practice
Led by Dr. Dani Urcayo, CrossFit Games athlete.

Strength Training & Powerlifting Practice
Led by Dr. Jordan Feigenbaum and Dr. Austin Baraki who both squat 600 lbs.

Running Practice
Led by Dr. Mark Cucuzzella and Dr. Josh Emdur who both ran sub-3-hrs at Boston last year.

LGBTQ Practice
Led by Dr. Katie Bast who opened the first medical practice openly catering to the LGBTQ community in Indiana.

And of course, the Triathlon Practice.

Where else can you find a doctor who has the time to listen to you, pay attention to you, and also totally “gets you” and your life?


How You Get Your Healthcare is Changing. And It Changes Everything.

On her “Pursuing Health” podcast, SteadyMD Partner Dr. Julie Foucher recently interviewed Dr. Toby Cosgrove, President and Chief Executive of Cleveland Clinic, one of the largest and most-respected health care systems in the world.

Dr. Cosgrove is a sought-after speaker worldwide. He has addressed the World Economic Forum Annual Meeting at Davos, Switzerland, and the Senate Health, Education, Labor and Pensions Committee, in Washington, D.C. He is regularly quoted and featured in national magazines and newspapers, including a cover story in Time, and major articles in Newsweek, The New York Times, and The Washington Post. He has appeared on CNN, Fox News, MSNBC, NBC, CBS, “The Charlie Rose Show” on PBS, and other national media outlets.

Dr. Cosgrove says that everything we know about healthcare is changing:

  • Where you’re going to get your care. Less and less at the hospital, and more outpatient care.
  • Who is going to take care of you. More Physicians Assistants (to address the doctor shortage).
  • The diseases that will be treated. More chronic diseases.
  • The treatments that you’re going to get will expand.

What Dr. Cosgrove didn’t mention, however, was how the delivery of care is changing with modern technology.

We think the how is a big deal.  Really important.  And that it changes everything.

With our mobile devices, we can get care anywhere.  At home, at work, and on the road.

With secure video chat and text messaging, and the ability to work from home and directly serve a limited number of patients, the day-to-day of a primary care doctor can radically change. Further, with the internet, patients can choose a primary care doctor that perfectly matches their life and needs.

None of this was previously possible in a traditional hospital or outpatient setting.

How might all of this effect our current shortage of primary care doctors?  Will a greater number of medical students be interested in primary care?  Will they feel more empowered?  More able to address the root cause of disease, rather than just treat symptoms?  Make a meaningful impact in the daily lives of their patients?

Will this be an Uber-like situation, where the ease-of-use and market-enhancing qualities of technology completely changes the game for all parties involved?

How Our Doctors Are Revolutionizing the Patient Experience

The field of medicine has long attracted the best and brightest — individuals who are hardworking, driven, tenacious, and empathetic. These eager students head to top medical schools with the desire to make a difference and meaningfully impact lives. They take on hundreds of thousands of dollars in debt, study and practice relentlessly, work exhaustive residency hours, and then enter the healthcare workforce where, for many, those grueling hours continue — stretching doctors thinner and thinner.

For medical professionals practicing general or family medicine, these frustrations are felt even more intensely. Doctors who set out to change patients’ lives through prevention, innovative programming, and a productive doctor-patient relationship find an industry driven instead by bottom lines. Patient appointments are sardined into 15-minute increments from open to close. Emergency rooms and even some offices are trapped in a cycle of providing sick care rather than preventative care, using “treat it and street it” models that leave both patients and doctors deeply unsatisfied.

But it doesn’t have to be like this. More and more doctors are standing up for a better standard of care, and this mentality is what you’ll find reflected in the team we’ve built here at SteadyMD.

Dani Urcuyo, a young doctor practicing family medicine in Cleveland, Ohio, entered the Cleveland Clinic Lerner College of Medicine with the intention of becoming a transplant surgeon. He fell in love with immunology, but after spending time in his program, he started to feel like something wasn’t quite right. “I really missed the relationship with patients I saw on a daily basis,” Dani says.

In his time working with transplant surgeons, Dani was struck by how many of their patients’ conditions were preventable. During a trip back home to his native Nicaragua, Dani saw how many people there, too, were suffering from the same preventable diseases as those transplant patients. This realization gave Dani a new calling: working in preventative and functional medicine to minimize the onset or impact of chronic conditions like diabetes and high blood pressure, helping to keep patients from being added to a transplant list in the first place.

But it was during his residency for family medicine that the failures of the industry became most clear. “I saw how distant my vision of medicine really was from the reality,” Dani explains. “We were spending very little time with patients, and… we felt like we weren’t making a difference.”

SteadyMD Dr. Dani Urcayo consulting with a patient, online.

Dani knew that his patients deserved something better, and he began searching for ways to push back against a system that wasn’t always able to successfully meet patients’ needs. That’s what led him to SteadyMD. Co-founded by Guy Friedman and Yarone Goren, we are revolutionizing digital concierge medicine with prevention-focused telehealth.

Rather than choosing a local doctor based on your zip code and insurance network, SteadyMD offers patients an alternative: the ability to hand-pick a primary-care doctor with a lower patient load for customized, ongoing, and continuous medical care that’s specific to your health concerns, daily living, and identity.

Making Medicine Accessible

A critical component of reclaiming the doctor-patient relationship is time. For Dr. Scott Soerries, SteadyMD’s Medical Director, one of the biggest concerns about our country’s current healthcare system is that “for doctors to survive, they have to see patients every 10 to 15 minutes all day long.” Without the ability to develop deeper relationships with a care practitioner, “many patients eventually end up in the emergency room, because the time crunch means doctors aren’t able to care for patients as well as they should or even as well as they want to.”

For Dr. Soerries, the failures in long-term care he’s been witness to as an ER doctor are a serious pain point. No doctor should be faced with that choice, and no patient should be on the receiving end of it. Digital concierge medicine disrupts that model, allowing dedicated doctors to slow down and focus on whole-person care through the use of phone, text, chat, and video right when a patient needs it.

A Doctor Designed to Fit Your Life

For Dr. Danielle DonDiego, a family physician and obesity specialist, one of the biggest draws of digital concierge medicine is the ability to more fully engage with patients about the complete picture of their health. This act of listening, Danielle says, “is one of the most important things we can do.”

At SteadyMD, we’re after the whole picture. Whether a patient is a runner or a lifter, eats a gluten-free or vegan diet, or is dealing with Crohn’s disease or hypertension, each one needs a doctor who’s familiar with how these variables impact their primary healthcare. An interest in this personalized approach to medicine is what brought this talented cohort of doctors together to help shift the industry back toward its roots of personalized care.

Our commitment to shaking up the way traditional medicine is practiced is how we connected with Dr. Spencer Nadolsky, known across social media as the The Doc Who Lifts. Spencer pursued lifestyle medicine at Edward Via College of Osteopathic Medicine and eventually took a job at Maryland’s MedStar, which he describes as a “huge hospital conglomerate.”

Dr. Spencer Nadolsky, board certified in Family Medicine and Obesity Medicine.

One of Spencer’s biggest concerns while practicing family and obesity medicine at MedStar was how difficult it was for patients to get ahold of him. Individuals might wait on the phone for as long as 20 or 30 minutes without ever getting their questions answered, because often there wouldn’t be a break between Spencer’s heavy patient load for him to take a call. After all that, Spencer says, “then somehow I’d have to make time to call them back”—an inefficient and frustrating system for both doctor and patient.

With SteadyMD, Spencer explains, “There’s no waiting. You have access to me in your pocket.”

Telehealth as Patient Advocacy

And more than a convenience, for many patients, digital concierge medicine offers a lifeline. Perhaps no one on the team feels this more acutely than Dr. Katie Bast, founder of Mosaic Health and Healing Arts, Indiana’s first family medical practice that openly serves the LGBTQ community.

After earning her MD from Indiana University South Bend, Katie quickly developed a reputation for providing quality medical care to trans and queer youth, and then adults, in a part of the country where access to inclusive healthcare practitioners can still be hard to come by. Mostly through word-of-mouth referrals, Katie’s patient load quickly grew to over 150 by the end of her residency at Memorial Hospital, and she refused to leave a single one of them behind.

Employers expressed an interest in hiring her, but if they weren’t able to accommodate all of her patients, Katie wasn’t interested. Eventually, it became clear that the answer was to open her own practice, and that’s how Mosaic, which now offers safe and humanizing healthcare to over 1,000 patients, was founded.

Dr. Katie Bast leads the SteadyMD LGBTQ Practice.

SteadyMD was the missing piece of the puzzle for Katie, giving her an avenue to further provide healthcare to a vulnerable population that isn’t always able to regularly access the in-person medical care it needs and deserves. “The universe,” Katie says, “has continued to open up in front of us,” providing opportunities to connect with and offer quality care to LGBTQ patients.

Katie says she’s the most excited about leveraging digital health to form a long-term relationship with her patients, no matter where they’re located. “I mean, that’s why I went into family medicine in the first place,” she says.

As for the rest of our doctors? They couldn’t agree more.

Kirsten Clodfelter is a freelance health writer living in the Midwest. Her work has been published in Forbes Health, Healthline, MedPage Today, MSN, Reader’s Digest, Good Housekeeping, EdSurge,, and Parents, among other outlets.